The public is invited to a public showing of the documentary She Started It on June 10, 2017 at 2 p.m. The Start Here Initiative will present the film and a conversation with Sheena Allen. Allen is a Mississippi native and tech entrepreneur.
The showing is free to the public, but registration is appreciated. Register using the form below.
REGISTER: Please reserve a separate ticket for each person attending.
About She Started It
Following five women over two years as they pitch VCs, build teams, bring products to market, fail and start again, SHE STARTED IT takes viewers on a global roller coaster ride from San Francisco to Mississippi, France and Vietnam. Along the way, it weaves in big-picture perspectives from women like investor Joanne Wilson; White House CTO Megan Smith; GoldieBlox CEO Debbie Sterling; and Ruchi Sanghvi, the first female engineer at Facebook.
Watch the Trailer
Through intimate, action-driven storytelling, SHE STARTED IT explores the cultural roots of female underrepresentation in entrepreneurship—including pervasive self-doubt, fear of failure, and risk aversion among young women. It exposes, too, the structural realities women face as they become entrepreneurs, including lack of female role models and investors, and the persistent dearth of venture capital funding made available to women-led companies.
About Sheena Allen
Sheena Allen is best-known as the founder and CEO of mobile application company, Sheena Allen Apps, and fintech company, CapWay. Allen attended the University of Southern Mississippi to major in psychology and film. In 2011, during her senior year of college, she thought of an idea for a money organizing mobile app after leaving Wal-Mart with a long receipt. With no technical background, Sheena designed her first app in Microsoft Word before finding a developer to partner with. Since then, Allen has built Sheena Allen Apps from 1 app with 50 downloads to 5 apps (and counting) with millions of downloads.
In 2016, Sheena created her second startup, CapWay. CapWay is a financial technology company that a focuses on the underserved. Growing up in Mississippi, the state with the highest population of unbanked and underbanked residents, Allen saw the perfect opportunity to solve a problem that impacts over 2.5 billion people worldwide from a perspective that most wouldn’t understand.
Sheena has spoken on subjects such as owning a successful tech company as a non-technical founder and diversity in tech at numerous universities, including Yale and Texas A&M. She has also spoken at numerous conferences, including The Lean Startup Conference and Tech808. In 2016, she premiered in the docufilm, She Started It. The film follows the journey of five women as they work to scale their startup.
Sheena has been featured in various publications, including Forbes.com, BlackEnterprise.com, and EBONY.